Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Books / Paperback
Books › Computers › Web › Design
ISBN: 0470174625 / Publisher: Wiley Publishing, January 2008
Provides information on creating profitable landing pages, with information on such topics as user-centered design, uncovering problems, tuning methods, developing an action plan, and avoiding common pitfalls.
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Ash is the president of SiteTuners.com, a consulting firm that offers strategies on how to improve the number of hits a website receives. Much of his practical experience is offered in this guide, which offers advice on how to optimize landing pages and thereby increase exposure and ad revenue. The author covers such topics as how to analyze websites page by page for effectiveness, how to enhance the decision-making process for customers and how to test each page for results. A companion website is also offered for Internet entrepreneurs and web designers. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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