Description
Explaining why "universal excellence" can be a mistake in the business world, the authors argue that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area.
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Explaining why "universal excellence" can be a mistake in the business world, the authors offer a compelling argument that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area, differentiate in another, and be industry par in the others. 40,000 first printing.
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