Description
Bean and Radford (consultants in marketing and development) argue that many new products fail becaus...
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Bean and Radford (consultants in marketing and development) argue that many new products fail because companies lack a reliable process for creating and marketing them. In this book, they offer a method to remedy the situation, based on a balance of effective management of product development assets, market selection, and the alignment of new products with the company's larger goals. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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