Business Research Methods (Irwin Series in Statistics)
This introduction to research and data analysis for graduate students in MBA programs presents an ov...
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This introduction to research and data analysis for graduate students in MBA programs presents an overview of the research process, and offers instruction in research study design, data sources and collection, and analysis and presentation. The fifth edition features chapter previews, vignettes highlighting the human side of research, key terms, discussion questions, and new material on ethics and global communication. Appendices offer business reference tools, RFP assessment and contents, and a sample student term project. Annotation copyright Book News, Inc. Portland, Or.
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