Description
Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.
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This text for undergraduate and graduate business students takes a cross-functional approach to the role of information technologies in today's organizations, with icons showing how the information presented is related to six areas: accounting, finance, marketing, production/operations, human resources, and management information systems. Coverage includes data and knowledge management, wireless technologies and mobile commerce, network applications, and managerial support systems. Examples from different types of organizations present IT successes as well as failures. Five technology appendices give background on essential concepts of computer hardware and software, telecommunications and networks, and the Internet. This third edition contains new chapters on customer relationship management and supply chain management, plus a new focus on ethics throughout. The companion website adds new videos of interviews with practicing managers and also contains an interactive case and an archive of all cases in the book. Instructor resources online include new and updated lectures slides featuring images and video. The text is illustrated with color screenshots and process illustrations. The authors are affiliated with Auburn University. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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