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This text conveys the excitement of research methodology through the use of a lively, user-friendly...
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This text conveys the excitement of research methodology through the use of a lively, user-friendly presentation. It makes the process of research accessible by providing reviews, exercises and examples throughout the text. The text introduces the science of psychology, research ideas, and hypothesis, non-experimental methods, surveys and questionnaires, basic research strategies and the basics of experimentation design, conduct, analysis, and interpretation, as well as, alternative research designs. For individuals requiring an introduction or review of research methods.
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