Social Research Methods: Qualitative and Quantitative Approaches (6th Edition)
Books / Hardcover
Books › Social Science › Research
ISBN: 0205457932 / Publisher: Allyn & Bacon, September 2005
This textbook for undergraduates introduces both qualitative and quantitative approaches to social r...
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This textbook for undergraduates introduces both qualitative and quantitative approaches to social research, while emphasizing the benefits of combining various approaches. It begins with an overview of the scientific method and the various dimensions of research (intended audience, purpose, etc.). Subsequent sections cover research study design; data collection and analysis; and the communication of results. The American Sociological Association's Code of Ethics is included in the appendix. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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