Description
The organization of letters on a blank page or screen is one of the designer's most basic challenges. What kind of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, and shaped? This new text, created by leading design educator and critic Ellen Lupton, provides clear and focused guidance for those learning or brushing up on their typographic skills. Informative essays are followed by practical demonstrations that bring typography to life with direct, engaging commentary. Examples of work by influential practitioners show how to be inventive within a system of typographic form - and how to break the rules.
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The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
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