Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know
Books / Hardcover
Books › Business & Economics › Customer Relations
ISBN: 188516730X / Publisher: Bard Press, June 1998
Offers strategies for turning customer satisfaction into customer loyalty, emphasizing the importance of word-of-mouth advertising
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Proving that loyal customers are better than satisfied ones--since the latter will shop anywhere--a sales staff trainer shows readers how to produce customer loyalty through a fresh approach to customer service and how to turn customers into salespeople. Tour. IP.
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