Managing the Marketing Functions: The Challenge of Customer-Centered Enterprise

Managing the Marketing Functions: The Challenge of Customer-Centered Enterprise

By Washburn, Stewart A.

Books / Hardcover

Books › Business & Economics › Marketing › General

ISBN: 0070684413 / Publisher: McGraw-Hill, August 1988

Price Starting at $34.46

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Tells how to handle twenty-five marketing functions, develop new products, conduct market research s... Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$34.46

1 in Stock at Warehouse
Used - Good With Dust Jacket

Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$34.46

2 in Stock at Warehouse
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