Description
Greenberg, a consultant, offers advice for creating a customer-centered environment. He describes the recent development of Customer Relations Management strategy and explains the implications for practical application. Case studies and technology recommendations are included, and recent trends are identified. The importance of business culture is emphasized, and the book outlines steps for changing it. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
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