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ISBN: 0891343563 / Publisher: North Light Books, January 1991
Through the use of anecdotes, useful examples, and suggestions on things to avoid, the author explains the creative thinking behind typography
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Hinrichs, a partner in the international design firm Pentagram, talks about typography in a personal, informal vein, beginning with an interview in which he discusses his philosophy of typographic design. The beautifully designed and lavishly illustrated volume goes on to the methodology of working with type and to case studies of projects completed by Pentagram. Annotation copyright Book News, Inc. Portland, Or.
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