Image by Design: From Corporate Vision to Business Reality
Books / Hardcover
Books › Business & Economics › Strategic Planning
ISBN: 0201550423 / Publisher: Addison-Wesley, May 1991
Addresses the importance of establishing a corporate image and examines the success of Lippincott &...
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Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations
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