Description
Daily newspapers are an endangered life form. Although they continue to employ nearly half of all professional US journalists, they are increasingly challenged by other media, first radio and television and then the web. The authors, both practicing journalists, warn that to survive the dailies must reassess and realign the four components of the news, namely the journalist, the message, the medium and the audience. They describe news leadership and the gap between what was and what should be, reasons for identifying the most important goals and maintaining focus on them, the importance of making learning an integral part of news room culture from the foundations to group work and individual achievement, the significance of front-line editors as guardians of a learning culture, the business imperatives, and the possibilities inherent in investing in the news. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain journalistic quality. News, Improved: How America's Newsrooms Are Learning to Change shows how leadership, goal-setting and staff development improve the culture of the newsroom and the content of the news product—both key drivers of audience appeal. Learn how American newsrooms are becoming more adaptive and creative, fueled by continuous, strategic training. News, Improved focuses on the lessons learned from $10 million in training and research projects funded by the John S. and James L. Knight Foundation, including Tomorrow's Workforce, a partnership of major news corporations, more than 50 national journalism professional and mid-career teaching organizations, and one of the nation's most prestigious schools of journalism. The four-year project was conceived to show how strategic investments in newsroom training and professional development can improve the appeal and value of quality journalism. It is based at the Medill School of Journalism at Northwestern University.
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