Learning Aid t/a Basic Marketing
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0072525304 / Publisher: McGraw-Hill/Irwin, June 2004
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a...
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This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.
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