Description
Baron (management, Rensselaer Polytechnic Institute) and Shane (economics, Case Western Reserve University) describe the development of entrepreneurship through distinct phases assembling resources, launching a new venture, building the business, and collecting the rewards. The textbook outlines this process and uses case studies and current research to illustrate theoretical and conceptual points. Individual chapters focus on topics like identifying opportunities, information, financing, the legal environment, marketing, intellectual property, essential skills, human resources, and exit strategies. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Recognizing that students' motivations for taking the course, and their backgrounds, are likely to be mixed in character, they have conceived a text that is flexible for instructors and accessible to students. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.
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