The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Books / Paperback
ISBN: 0805011943 / Publisher: Holt Paperbacks, March 1990
Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
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A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
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