Description
Based on research into attention, cognition, attitude and reading, this writers' guide teaches anybody with a website how to inform, captivate, and entertain visitors. According to the Prices, who are professional web writers and editors, web surfers avoid reading until the last possible moment and then demand short and clear chunks of prose that can be used for instant navigation. Topics include shortening text, making text scanable, and writing menus that mean something. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
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