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Written as a first text for students in health promotion program development, provides theoretical a...
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Written as a first text for students in health promotion program development, provides theoretical and practical information. Topics include the planning process, assessing needs, data collection, mission statement, theories and models, interventions, community organization, identification and allocation of resources, marketing, implementation, evaluation, and data analysis. Each chapter includes objectives, key terms, summary, review questions, and activities. Thirteen appendices contain such items as a model alcohol policy, code of practice for smoking cessation programs, and a health behavior contract. Annotation c. by Book News, Inc., Portland, Or.
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