Description
In this handbook, Baron, a zoologist, science writer, and communications trainer for the Communication Partnership for Science and the Sea (COMPASS) and Stanford U., helps scientists who lack communication skills share their research with journalists, policy makers, and the wider world. She draws from her work in the training program at COMPASS and summarizes the content of workshops she developed with colleagues, describing the skills needed for effective communication. Using stories of other scientists' experiences and essays by journalists and policy experts, she covers talking to journalists and policy makers, preparing for interviews, writing an op-ed, giving testimony, and anticipating and dealing with backlash. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Read More
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
Read Less