Dimensions of Consumer Behavior By McNeal, James U. Books / Paperback Special Collections / Author Archives › John Gach Collection Publisher: Appleton, January 1965 Price $5.00 Free Shipping Send to a friend Collectible - Very Good First Edition NY: Appleton-Century-Crofts Division of Meredith Publishing Company, [1965]. 1st Edition. xiv+310pp. Trade paperback. Name stamp on edges, else VG with light shelfwear. Weight: 1 pound 2.0 ounces = 512 grams. Size: 9.3 x 6.2 x 0.8 inches = 23.3 x 15.5 x 2cm. Inquire if you need further information. Gach $5.00 1 in Stock at Warehouse Quantity Add Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store.