The New Mainstream: How the Multicultural Consumer Is Transforming American Business

The New Mainstream: How the Multicultural Consumer Is Transforming American Business

Books / Hardcover

BooksBusiness & EconomicsGeneral

ISBN: 0060584653 / Publisher: Rayo/Harper Collins, September 2004

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Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact the twenty-first century. Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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