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Techno-Ready Marketing : How and Why Your Customers Adopt Technology

Techno-Ready Marketing : How and Why Your Customers Adopt Technology

Books / Hardcover

BooksBusiness & EconomicsCustomer Relations

BooksBusiness & EconomicsMarketingGeneral

ISBN: 0684864940 / Publisher: Free Press, April 2001

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Reveals the importance of using technology to accommodate, rather than overcome, customer resistance, identifying four main customer types and how an understanding of each can enhance customer relations. Read More
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Used - Very Good With Dust Jacket

Very Good condition. Good dust jacket. With remainder mark.

$6.26

1 in Stock at Warehouse

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