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When Peter Jennings and ABC News wanted to do a story on John Beckett's company, John's reaction was...
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When Peter Jennings and ABC News wanted to do a story on John Beckett's company, John's reaction was immediate and unqualified: "No way."But Beckett reconsidered and took a chance because he had a message, a message he wanted others to hear. And what is his message? That living examples of integrity and excellence are needed more than ever in the workplace and the marketplace. That's the theme encapsulated in this book. You can love your work, be a person of principle and succeed.Jennings summarized the story for ABC by saying, "They are using the Bible as a guide to business." This does not mean they found some undiscovered magic code to make a killing in the stock market. It means they used the same time-tested truth that has guided individuals and civilizations for thousands of years - but used it in today's high-tech, fast-paced, market-driven world.
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