Business (6th Edition)
Books / Hardcover
Books › Business & Economics › Strategic Planning
ISBN: 0130904635 / Publisher: Prentice-Hall, March 2001
Updating their textbook to reflect current trends, Griffin (Texas A&M) and Ebert (U. of Missouri, Columbia) have added numerous boxes and a CD-ROM profiling different aspects of numerous businesses to provide case studies for the maxims conveyed in the text. In addition, they've added several sections on cyberspace, with profiles of online businesses and the expansion of older businesses into e-commerce. Students are also presented with two-page case studies of current business stories and issues at the beginning of each chapter to highlight the material that follows. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More
This best-selling book provides readers with a comprehensive overview of every aspect of business and the environment in which business prospers. Business, Sixth Edition, has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant material and hands-on learning. It also focuses on people in business and the decisions they make on a daily basis. The authors have taken this commitment to new levels in an effort to provide more personal?and, at the same time, more practical?access to people who do business by letting readers ask them questions about cutting-edge business issues and practices. Chapter topics include understanding the U.S. business system, understanding the global context of business, conducting business ethically and responsibly, managing and organizing the business enterprise, understanding entrepreneurship and small business, managing human resources, understanding labor & management relations, understanding principles of marketing, managing operations and information, and understanding financial issues. For anyone who wants to better understand the business environment and the people who populate it.
Read Less