The Cluetrain Manifesto: The End of Business as Usual
Books / Paperback
Books › Business & Economics › General
ISBN: 0738204315 / Publisher: Basic Books, January 2001
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
Read More
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
Read Less