Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0139696946 / Publisher: Ft Pr, October 2001
Cagan and Vogel (mechanical engineering, design, Carnegie Mellon University) explore what it takes t...
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Cagan and Vogel (mechanical engineering, design, Carnegie Mellon University) explore what it takes to develop breakthrough products that redefine their markets or create new ones. They identify factors associated with successful innovation, and offer insight into emerging trends in consumer and industrial markets. They show how to make appropriate use of both qualitative and quantitative tools, how to connect strategic planning and brand management to product development, and how to build teams that work together smoothly. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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