Description
A top forecaster of consumer trends argues how women drive spending and investing and cites the importance of strategic marketing to women consumers, outlining eight principles on how to improve a business through effective branding practices. Reprint. 40,000 first printing.
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190 million female consumers . . . $4.4 trillion in buying power . . . one book--the national bestseller now in paperback and newly revised--that tells you how to reach them.She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.
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