Traces the history of Mad magazine, from its beginning in 1952 to the present, and profiles the artists, writers, and editors who created and worked on it
Traces the evolution of MAD from its position as an obscure ten-cent comic book to its near cult status, discussing its reflection of post-World War II popular culture--including movies, politicians, and ad campaigns. Reprint. 75,000 first printing. $75,000 ad/promo.