Description
"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--
Read More
Retrospective “Mad Man”, Naud, looks at his career as a producer of advertising commercials at America’s two preeminent agencies in the sixties and seventies--the golden age of advertising. When graduate student Robert Naud accepted a summer job on a CBS quiz show, he found his calling, validated by a hundred-dollar raise the first week. He reveals complexities and backstories during his employment which sent him all over the world—Paris, Rome, the White, a gold mine in California, among others--as well as the social implications of American advertising and the intense and continuing American network decision-making process in its pursuit of delivering audiences of interest to advertisers. He offers a brief history of how advertising began in the late nineteenth century and how it evolved over the years and spotlights four men who altered the dynamic of twentieth-century advertising. There are 32 chapters, chapter notes, a bibliography, and illustrations. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Read Less