Description
Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
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Penned by movement conservatives actively involved in their subject matter, this book describes how, beginning in the 1950s, the American right wing began to establish their own media as a means of building the movement. The authors describe the impact of talk radio, direct mail, conservative- oriented cable news, the Internet and other "alternative" media on the political landscape, occasionally looking over the political fence to report on how liberals are attempting to counter the conservative media revolution. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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