Description
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.
Read More
Pragmatic approach to corporate strategic planning in a globalized economy co-authored by Dr. Arnoldo Hax (management, MIT) and Dr. Nicolas Majluf (industrial and system engineering, Catholic U. of Chile) who have both had extensive experience as process consultants in a wide variety of industries. Emphasis on state of the art strategic management, its development, and implementation. Case studies illustrate concepts, using real-life applications by corporations such as Proctor and Gamble, Merck, Citibank, and General Motors. Includes flow charts, mapping, glossary, and references. Annotation c. by Book News, Inc., Portland, Or.
Read Less