Written for all levels of users, this guide walks through using Google's AdSense program, which places relevant ads on your web pages, and Google's AdWords program, which displays your ads when people search for a similar topic on Google's search site. The book begins with an overview of how pay-per-click advertising works, then provides step-by-step directions illustrated by b&w screenshots. Each section ends with ten tips for increasing revenue and performance. No prior online advertising experience required, but readers should know technical basics of running a web site, such as HTML coding. A companion web site contains podcast discussions, videos demonstrating tasks, and directions for more advanced tasks not covered in the book. Miller has written other books on computing. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
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Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!learn fast, learn easy, using web, video, and audioShow Me video walks through tasks you’ve just got to see–including bonus advanced techniquesTell Me More audio delivers practical insights straight from the experts
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