Useful to anyone connected with creating or maintaining a business, journalism, or education-based website, this compact book is packed with information. This unique, exciting book introduces “new media writing” strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper). The book is required reading for anyone creating or maintaining websites or electronic slide shows. Just making a website or slide show visually appealing isn't enough. They must also be well-written to maximize effectiveness. This cutting-edge book covers the following topics: the definition of multimedia writing; the importance of words; creating content; making words work; writing with style; words as graphic elements; formatting text; and website considerations. An excellent guide for CEOs, Web developers, Editors, Publishers, Project Managers, Sales and Marketing Executives, Webmasters, Creative Directors, Instructional Designers, content providers, Public Relations executives, Communications Directors, Media Relations Directors, Public Information officials, Advertising executives, Development Directors, Web designers, Business trainers and consultants, Educational Directors, Writers, Reporters, Media Trainers, Media Consultants, Community Affairs Directors, Public Affairs Directors, and Managing Editors. Read Less