Unleashing the Innovators: How Mature Companies Find New Life with Startups

Unleashing the Innovators: How Mature Companies Find New Life with Startups

Books / Hardcover

BooksBusiness & EconomicsConsumer Behavior

BooksBusiness & EconomicsManagement

BooksBusiness & EconomicsEntrepreneurship

ISBN: 0451497236 / Publisher: Currency, September 2017

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Description

A former global marketing officer for Procter & Gamble and a business consultant, seeing firsthand the importance of establishing partners and learning key insights from the startup world, shows how legacy companies can rejuvenate themselves by taking more strategic risks, sparking innovation and improving their relationships with customers. Includes charts. Read More
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Used - Like New High Quality! With Dust Jacket

Like New condition. Like New dust jacket. With remainder mark.

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