The Art of Digital Branding

The Art of Digital Branding

Books / Hardcover

BooksComputersWebDesign

BooksBusiness & EconomicsMarketingGeneral

ISBN: 1581154887 / Publisher: Allworth Press, August 2007

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Description

Incorporating real-life examples of good and bad online branding, a timely guide explains how to establish a brand on the Internet as part of a business building a Web presence, offers guidelines on how to apply traditional branding principles and techniques to the online world, and discusses the entire range of site content, from menu formats to maximizing functionality. Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

$5.59

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