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Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

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ISBN: 1440857229 / Publisher: Praeger, July 2017

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Author Lawrence R. Samuel, a blogger for Psychology Today, leads a consultancy called Boomers 3.0. In this book, he gives advice on targeting boomers (the generation born 1946-1964) and understanding their current and future wants and needs for products and services in the next 30 years. Drawing on data about what boomers are doing rather than what they are saying or thinking, the book focuses on understanding boomers’ cultural touchstones and using that knowledge for marketing. Each chapter focuses on a core value or passion of boomer identity, such as rock music and self-actualization, and how it guides attitudes and behavior. Annotation ©2017 Ringgold, Inc., Portland, OR ( Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.


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