Description
This workbook/textbook introduces a basic theory of communication, then presents basics of business communications: attractive appearance, a tone of good will, and a clear and complete message. Applies these principles to different types of messages, such as sales, persuasive, credit, collection, and employment messages, and to presentations, reports, and term papers. Covers the Internet and other communications technologies, and gives advice on finding and holding a job and earning promotions. Includes appendices on spelling rules and punctuation. Author information is not given. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More
Practical, well-organized, and readable, this highly successful book explains the basics of business communication and then provides practice in applying them — in many “real-world” forms of communication. It uses writing improvement exercises to emphasize workplace skills that are needed in order to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations. Chapter topics include: state-of-the art technology challenges; basic qualities for effective communications; valuable tips on finding and keeping a job, advancing, and resigning; a basic theory of communication; the role of ethics in business communication; and healthy computing. For individuals in the business world who want to improve their written communication skills and products.
Read Less