This guide to search engine optimization (SEO) provides practical instructions for improving website rankings in Google search engine results. The volume examines the intricacies of search engine algorithms and presents strategies for improving PageRank and TrustRank through careful manipulations of keywords, meta page information, links and URL structure. The work also discusses Google AdWords, tracking metric, common optimization myths, black hat SEO and spam, monetizing SEO results and social media and SEO. Numerous screen shots and illustrations complement the text and access to additional online resources is provided. The Bailyns are Internet entrepreneurs and marketing experts. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Read More
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter ShankmanOutsmarting GoogleBreakthrough Google site optimization techniques from one of the world’s leading authorities on SEO!If you aren’t at or near the top of Google searches, you won’t be found.Your company might as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. InOutsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know!New high-profit SEO solutions for every marketer, entrepreneur, and site owner!• Uncover SEO myths and outdated techniques that no longer work• Leverage Google’s deep knowledge of how and why people search• Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time• Understand what’s really involved in choosing the best keywords• Acquire links that help, and avoid links from “bad neighborhoods”• “Age” your sites to build trust and escape the dreaded Google “sandbox”• Use Google AdWords to cost-effectively complement SEO and cover your “long tail”• Convert SEO results into paying customers• Optimize for Facebook, Twitter, and YouTube• Improve performance on Bing and Yahoo! without compromising your Google ranking• Prepare for brand-new trends in personalized and real-time search
Read Less