Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control

By Kotler, Philip

Books / Hardcover

Books › Business & Economics › Marketing › General

Books › Business & Economics › Management

ISBN: 0132435101 / Publisher: Pearson College Div, May 1999

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Major features of this textbook, written by the S.C. Johnson & Son Distinguished Professor of Intern... Read More
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