The Truth About Email Marketing

The Truth About Email Marketing

Books / Paperback

BooksComputersSystem AdministrationEmail Administration

BooksBusiness & EconomicsMarketingGeneral

ISBN: 0789737949 / Publisher: Que Publishing, August 2008

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Jenkins reveals 49 truths about email marketing that will help marketers improve their practices. He describes the benefits of email marketing to an organization and concepts behind effective systems, such as customer-focused strategies, creating and growing a list, measuring performance, privacy, and automated email. Parts of the book were first published in Jenkins' columns on iMedia Connection. No index is provided. Jenkins works for an email marketing services firm. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Read More
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