The New Competition
Books / Hardcover
Books › Business & Economics › General
ISBN: 0136120784 / Publisher: Prentice Hall Direct, March 1985
Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate...
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Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition
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