Description
The popular book that has helped readers to organize a rigorous survey and evaluate the credibility of other surveys by giving them practical, step-by-step advice, has been updated and revised with new content, references, and examples. The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provides students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more!
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Many texts on research glibly say to conduct a survey, but few give you practical information based on experience on how to go about it properly. Fink (medicine and public health, U. of California at Los Angeles) has updated this classic to reflect current practice in her description of the types of surveys conducted and their uses, the questions, scales, and appearance of the survey form, preparation of proper open- and closed-response questions, sampling techniques, survey design, analysis and presentation of the results, including a very helpful survey of graph types and their uses. The text takes close consideration of the fact that many who conduct surveys are using personal computers with the near-inevitable software. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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