Built to Last: Successful Habits of Visionary Companies
Books / Paperback
Books › Business & Economics › Management
ISBN: 0887307396 / Publisher: Harperbusiness, January 1997
Presenting new insight into such companies as 3M, Walt Disney, and General Electric, a study on what makes companies successful examines their flexibility, ideology, and strong purpose
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Citing such corporations as Disney, Merck, and General Electric, a study of the reasons behind their market leadership identifies each company's BHAGs--Big, Hairy, Audacious Goals--to challenge today's beliefs about long-term success. Reprint. $75,000 ad/promo. Tour.
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