The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing

Books / Paperback

BooksBusiness & EconomicsMarketingGeneral

ISBN: 0385526326 / Publisher: Currency, February 2009

Price Starting at $5.69

Free Shipping

Send to a friend

Add to Wishlist

Description

An updated edition of the best-selling business handbook draws on interviews with dozens of marketing executives to identify the products and services that benefit most from consumer recommendations, how to effectively stimulate customer-to-customer selling, and the new opportunities available with MySpace, YouTube, blogs, and more. Original. 20,000 first printing. Read More
Below is a list of products arranged by condition. Select the quantity of the product you desire and click the "Add" button.
Used - Good

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$5.69

2 in Stock at Warehouse

Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store.

Reviews