Description
Presents solutions to the challenges of interactive communication, addressing issues in online marketing, promotion, sales, applications, entertainment, and publishing.
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Case studies concentrate on how to resolve the particular challenges of interactive on-screen communication. Contains hundreds of design ideas for drawing people in and calling them to action; targeted solutions for marketing, promotion, education, sales, applications, entertainment, and publishing; tips for organizing project work flow, communicating with clients, coordinating with technical experts, and getting sites notices; and real-world reports on what it takes to create sites and CD-ROMs. The included CD-ROM contains WYSIWYG and HTML editors as well as full working versions of browsers, plug-ins, and utilities. Annotation c. by Book News, Inc., Portland, Or.
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