Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.Find the business side — explore the variety of social media options and research where your target audience hangs outCollect your tools — discover ways to simplify posting in multiple locations and how to monitor activityEstablish your presence — start a blog or podcast to build a followingFollow and be followed — find the right people to follow on Twitter and get them to follow youFan out — showcase your company with a customized Facebook business pageFollow up — use analytics to assess the success of your social media campaignOpen the book and find:Tips for finding your target marketImportant legal considerationsStep-by-step guidance for setting up a campaignLots of helpful technology toolsBlogging and podcasting adviceHow to make Twitter pay off for your businessTools for analyzing your success in each mediumWhen to move forward and when to pull back Read Less