Description
Offers advice on combining words and pictures for logos, ads, brochures, and posters, and describes more advanced aspects of design, discussing color printing, special photography, and white space
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A colorful and attractive, example-filled presentation of the basics of using type for effective communication, handling various kinds of graphics, and putting them together in logos and letterheads, ads, newsletters, brochures, posters, and packaging. That's a tall order for one book, but this treatment serves well as a source of ideas and principles. Some examples of bad design (with analysis) would be helpful additions to the next edition. No bibliography. 8.75x11.25" Annotation copyright Book News, Inc. Portland, Or.
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