Entrepreneurship: Strategies and Resources (2nd Edition)
Books / Paperback
Books › Business & Economics › Entrepreneurship
ISBN: 0137459939 / Publisher: Prentice Hall, August 1998
A textbook for business students explaining how to achieve sustainable competitive advantage. Focuses on the business plan and the background and skills needed to construct one. Also considers encouraging entrepreneurial behavior in corporate settings, illustrates applications with street stories, and presents case studies. No date is noted for the first edition. Annotation c. by Book News, Inc., Portland, Or.
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Based on the premise that entrepreneurship can be studied systematically, this book provides a single, practical volume that presents the theory and practice of entrepreneurship and starting new businesses.Providing practical applications of new venture techniques, this bookÕs resource-based point of view yields practical, hands-on information such as acquiring and using resources and assets for a competitive advantage. Focusing on the business plan, the book demonstrates how to put together a document for guidance and financing. It also illustrates problems and opportunities faced by entrepreneurs as well as important day-to-day issues. An essential resource for every professional and business owner as well as for everyone seeking to start a new business venture.
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