In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Books / Paperback
Books › Social Science › Philanthropy & Charity
ISBN: 0767929977 / Publisher: Currency, August 2008
Describes how the authors conceived a venture to promote a brand of all-natural foods to poke fun at traditional marketing, their surprise success and its offbeat growth into a full-fledged enterprise, and the decision to use the company's profits to promote philanthropic causes. Originally published as Shameless Exploitation in Pursuit of the Common Good. Reprint. 25,000 first printing.
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Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own'the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
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